• World Sight Day’s theme for 2022 is ‘Love Your Eyes’
  • The special pop-up at The Galleria Al Maryah Island, supported by Rivoli Vision ,helped raise awareness that over 200 million people worldwide are in need of treatment for river blindness while 859 million people are at risk of elephantiasis
  • The event saw free vision screening by Rivoli Vision, and live broadcasts by Radio 1 & Emarat FM

Abu Dhabi, UAE: The Reach Campaign, an awareness and fundraising initiative which aims to end two neglected tropical diseases (NTDs), river blindness and lymphatic filariasis, today hosted a special pop-up activation at Abu Dhabi’s Galleria Mall to mark World Sight Day on 13th October.

World Sight Day (WSD) is an international day of awareness held on the second Thursday of every October to focus attention on the global issue of eye health, and this year’s theme is ‘Love Your Eyes’. To support the initiative, The Reach Campaign, supported by Rivoli Vision, the eyewear division of Rivoli Group, hosted visitors at its specially created pop-up stand at The Galleria Al Maryah Island – one of Abu Dhabi’s leading shopping malls.

During the activation, Rivoli Vision performed free vision screenings as part of its ‘#SeeBetter with Rivoli Vision’ campaign and urging people to take the first step in ‘loving their eyes by visiting any of its network of stores – Avanti, Zeiss Vison Center, Rivoli EyeZone and Style 88 for an eye test.

Both divisions of the Rivoli Group – Watches & Vision Care – will be helping to raise funds through special initiatives across their stores, which will include matching the AED 2 contribution on every purchase made by a customer. Additionally, Rivoli Vision eyewear stores will also donate a portion of proceeds from the sale of selected eyewear products as well aim to generate customer donations from its pop-ups.

Subbaiah A.P, Director – Rivoli Vision, said: “We are delighted to be celebrating one year of partnership with The Reach Campaign on this important day. We want to help people ‘love their eyes’ through our free vision screenings and are committed to providing quality eye care. It’s a privilege to work with Reach and support its dedication to eradicating river blindness.”

As well as providing information to visitors on The Reach Campaign and its objectives to end NDTs, RJs from Radio 1 and Emarat FM broadcasted live from the stand between 5pm and 7pm and visitors also got the chance to win Rivoli Vision gift vouchers worth AED 5,000. 

Nassar Al Mubarak, Managing Director of The Reach Campaign, said: “We are constantly working to raise awareness of NTDs and how devastating these diseases such as river blindness can be to millions of people worldwide, and World Sight Day offers us the perfect platform from which to reach communities across Abu Dhabi directly.

“I am grateful to Rivoli Group for its ongoing support, and this special activation is just one example of a unified effort that we need to accelerate progress towards elimination.”

Proceeds from Reach go towards the Reaching the Last Mile Fund (RLMF), which offers a proof of concept for the elimination of the two diseases in Sub-Saharan Africa. Administered by the END Fund, RLMF is a 10-year, $100 million USD initiative launched in 2017 by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, and several supporters including The Bill & Melinda Gates Foundation and The ELMA Philanthropies.

About Reach
The Reach Campaign is an initiative to end river blindness and lymphatic filariasis. Over 200 million people worldwide require treatment for river blindness while 850 million people are at risk of lymphatic filariasis. Like many neglected tropical diseases (NTDs), river blindness and lymphatic filariasis disproportionately affect the worlds most vulnerable people, trapping their families in cycles of poverty. Proceeds from the campaign will go to the Reaching the Last Mile Fund (RLMF). Administered by the END Fund, RLMF delivers prevention and treatment across 7 countries in Africa and the Middle East. Together we can help end river blindness and lymphatic filariasis and ensure a brighter future for millions.

The Reach Campaign is supported by Strategic Partner – Emirates Red Crescent; Founding Partners – ADNOC, Etihad and Lulu Group; Marketing Partners – ADCB and Rivoli Group; and Supporting Partners – Abu Dhabi Sports Council (ADSC), ADMM, Aldar, Al Masaood, Department of Transportation, Dubai Autodrome, Etihad Arena, Flash Entertainment, Globesight, L’Occitane, Miral, Noon, Troon and YallaGive.

About Rivoli Group

Since 1988, the Rivoli Group has been building a strong position within the fast-growing retail environment in the UAE and the lower Gulf states to become one of the largest luxury lifestyle retailers in the Middle East offering a wide range of product categories from watches, writing instruments, leather accessories, gift items and eyewear. Matching these luxury and lifestyle brands with impeccable service, the Rivoli Group has set new standards of retailing excellence in the region by establishing retail concepts like Rivoli Prestige, Rivoli, Hour Choice, Rivoli EyeZone, Avanti & Style 88.