● TIER’s launch in Doha marks a milestone in its larger expansion strategy across the MENA region
● State-of-the-art e-scooters will be available in key business and residential areas of Doha for public use
● TIER’s goal is to reduce reduce car use and CO2 emissions for a greener and more sustainable city
● TIER’s e-scooters will be available to rent out for QR 1 per minute, with free unlocks and minute rides for first-time users
Doha, Qatar: TIER, Europe’s micro-mobility leader hailing from Berlin, launched its state-of-the-art e-scooter fleet today in Doha to operate in its first-ever city in Qatar. TIER is the first micro-mobility provider in the Middle East to utilise a fully climate-neutral business model. It is based on an innovative swappable battery technology that has placed TIER at the forefront of the industry when it comes to promoting sustainable and green mobility. With an extensive worldwide operational footprint TIER operates in more than 90 cities across 11 countries.
Being TIER’s second country in the Middle East where the company pursues its mission to change mobility for good, Qatar will be at the frontline of deploying sustainable and green transport infrastructures. The market-leading micro-mobility provider will offer its scooters, which will be located close to central transport hubs as well as other busy spots of Doha, on a 24/7 basis. Framework conditions which include speed control and a designated business area with e-scooters in prime locations have been defined and implemented in close collaboration with city officials.
Amir Melad, General Manager Middle East for TIER, comments: “Launching in Doha and bringing our service to Qatar as the 11th country worldwide marks an important step in our long-term commitment to foster sustainable cities across the Middle East and globally. With our e-scooters, we now offer residents and visitors of Doha an environmentally-friendly alternative to seamlessly move around the city with zero carbon emissions. Especially in the current COVID situation, the use of our e-scooters make it easy for users to comply with WHO’s recommendations for social and physical distancing.”
TIER’s e-scooters boast of market-leading swappable battery technology, which eliminates the need to transport scooters to-and-from warehouses for charging. The local TIER team of permanent employees swiftly replaces empty batteries with freshly charged ones on-site, thereby significantly reducing transportation costs and harmful CO2 emissions. TIER’s game-changing operations model has enabled the company to remain fully climate-neutral since January 2020.
TIER e-scooters in Doha are equipped with an array of exceptional features such as the industry’s largest front wheel, a wider footplate, a wireless phone charger, dual drum brakes and a double-suspension mechanism, ensuring every ride is as convenient, smooth and safe as possible for all users.
To celebrate its first launch in the city of Doha, TIER will give first-time riders two complementary unlocks and 30 free minutes of usage added to their account when registering with the code “TIERDOHA”*.
TIER – Enjoy the new way of moving
To use one of TIER’s e-scooters, users can download the app, select an e-scooter on the virtual map, and unlock it by scanning the provided QR code. To end the ride, users can utilise TIER’s innovative virtual parking system, where they simply need to locate a designated safe parking spot and click on the ‘End Ride’ button.
Users of the TIER app will have the option to unlock their e-scooters with a fee of QR 3 and a subsequent QR 1 per-minute ride charge for every use. TIER riders will be able to make payments through a credit card or PayPal.
Ride safely and sustainably with TIER
TIER’s e-scooters have the longest lifespan on the market and come equipped with an array of state-of-the-art safety features that ensure the smoothest and safest rides. Every ride with a TIER scooter is not only climate-neutral, but also covered by liability insurance to give riders peace of mind, all-day long.
COVID-19 safety precautions
TIER is taking extensive precautionary measures, following WHO guidelines as well as local policies. The company’s protocols are validated by external COVID-19 experts to provide additional assurance that the right protection is offered for the communities served. A detailed overview of all measures taken can be found online at: tier.app/covid19.
*TIERDOHA: Only one code per eligible person. The codes are valid until 31.05.2021, and once activated, expire after 14 days. After the usage of this code, TIER’s standard pricing model will apply.