Spotify Launches New Personalized Spotify Mixes Based on Artists, Genres and Decades


As you may have heard during last month’s Stream On event, Spotify has been working on a new family of personalized playlists: Spotify Mixes. These new personalized playlists were inspired by  Daily Mix, an incredibly popular part of the Spotify catalog, and the most listened-to one by our existing users.

Beginning today, Free and Premium users globally will now have access to three new mix categories with clearer names that are easier to remember and evolve with you: artist mix, genre mix and decade mix.

These mixes, built with you in mind, start with the songs you like and update with songs we think you’ll love, ultimately growing with you over time. Each mix category is updated frequently and will have several playlists featuring artists, genres and decades you listen to often — and are created with you at the core.

Users will be able to find the new artist mix, genre mix, and decade mix within Search in the “Made For You” hub.

About Spotify:

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 70 million tracks, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 345m users, including 155m subscribers, across 178 markets.